Frequently asked questions
What is Beautify Earth?
Beautify Earth is a marketplace for murals. We connect artists, landlords and funding sources to convert our world's outdoor wall spaces into public art galleries—unlocking the economic and social benefits of art for both businesses and communities, while giving brands an authentic, organic way to engage consumers.
How did this company come about?
In 2013, we began as a non-profit (then called Beautify Earth, now called The Beautify Earth Foundation) dedicated to putting an end to what we called “ugly wall syndrome.” For the next six years we ourselves painted, or facilitated the creation of thousands of murals around the world.
Who are the main parties / stakeholders involved in a mural project?
An artist to paint the mural
A property owner providing the wall for the mural
A funding source, like corporate brand, a non-profit organization or a local government, that wants to commission a mural
How does the marketplace work?
A: The marketplace aims to connect the three major parties necessary for the creation of a mural. (See the question above for more on those parties).
Are the wall dimensions exact?
Why am I brought to a login screen whenever I try to contact a wall owner or artist?
You need to be logged in to perform either of those functions. (As Beautify is currently in testing, we’ve only extended invites to a small handful of Beta testers. Please feel free to sign up to join our waiting list.)
FOR ARTISTS: What are the financials for a project? What is the commission structure?
For most projects, the artist receives 70% of the total project fee, while Beautify receives a commission of 30%.
Wall-scouting & acquisition
Design iteration & negotiation
FOR ARTISTS: On wall listing pages, there's an icon indicating whether or not that wall is funded. What does that mean?
It means that at a minimum, the cost of paint and materials will be covered. And there is likely money pledged to cover your design and execution fees. (That amount varies greatly based on factors like the size of the wall, the creative brief, the schedule, etc. Please contact us on a per-project/wall basis for details...)
FOR ARTISTS: Do projects come with set budgets and creative briefs?
Some projects DO already have an approved budget and creative brief. Many, however, DO NOT. In those cases, we encourage you to submit to us a budget proposal and a creative brief.
FOR ARTISTS: May I bid on any project?
Yes, you may bid on any project, regardless of whether that wall is 'funded' or 'un-funded.'
FOR ARTISTS: Will contracts be provided by Beautify or will I be able to use my own standard agreement?
We will provide contracts and terms of service for both parties. These contracts can be amendable on a case-by-case basis for either party involved. Artist rights will be enforced and respected at the highest standard. The end goal is to protect all parties, set clear expectations and support the facilitation of the project from start to finish.
FOR ARTISTS: Will I have direct contact with the client during the design phase?
For the first few months after our launch, no. While our ultimate goal is to be able to provide a technological platform that facilitates direct contact between client and artist, we're not quite ready to roll out those collaborative feature-sets just yet. So for now, we will play an intermediary role as we ramp up our technical and operational capabilities.
FOR ARTISTS: What happens if a client backs out during the budgeting / design phase?
We've established several safeguards to mitigate that risk: Once a project "matches", we will collect a non-refundable design fee from the client to begin the design phase. The fee for the design phase comprises a portion of the total budget, and rolls into the project budget once we agree to a final design.
FOR ARTISTS: How does this marketplace benefit me as an artist?
Our goal is to help you, as an artist, in three main ways: find walls avaiable for mural-painting; get commissions to paint murals; and supply a venue for you to share your work with the public.
FOR ARTISTS: How will I be paid?
We will collect the design fees from the client and then hold it in escrow. Upon the completion of various project milestones, we will pay you via electronic direct deposit or a physical check.
FOR ARTISTS: Can any artist register on this site?
For the moment, we are personally inviting each artist. If there's an artist you think we should consider, please feel free to reach out to us via email.
FOR ARTISTS: By participaing in this marketplace, am I exclusively committing myself to work as a Beautify muralst?
How should I go about pricing a mural project?
Please see our mural-pricing guide here.