Applaud Our Local Heroes

Inspired by the recent success in Barcelona, community leader and Beautify family member, Albin Gielicz has begun this deep expression of gratitude here in Santa Monica, with the hope to spread it to other communities around Los Angeles.


A simple daily round of applause at a specific time each day to celebrate the real

heroes of this crisis - the people working essential jobs - is all it takes to show we care as a community.


Albin's message and instruction to us all:


Attention Santa Monica! Let's take a minute every evening at 6pm to give a round of applause to the real heroes of the COVID-19 crisis.  The people in healthcare, restaurants, grocery stores, pharmacies, civil services and other essential jobs are on the front line, putting themselves at risk to keep the rest of us safe at home.  We need to acknowledge their efforts in getting us through this tough period. So, while maintaining proper social distance, let's go out on to our balconies, driveways, front yards or sidewalks at 6pm every evening (starting this Thursday, 26 March) and applaud these heroes for one minute.  


Be sure to film videos and/or make FB/IG stories. Tag #beautifyearth and/or @beautifyearth and we will re-share them all for you to spread the love.


Day 1






Ex-Mayor Judy Abdo and friends..




"Thank you again. I'm the PTA communications head and have shared on my business too. I'm currently not able to go to work, and my husband has to work everyday. It made me emotional hearing our neighbors, it'll just get stronger every night. Thank you!" - John Muir Elementary PTA



Day 2


A message from our beloved Councilman, Ted Winterer








Day 3


From our beloved Councilman Terry O'Day


From our beloved Mayor Kevin McKeown.







Day 5






Day 30


The cheer and love has been building. After a few weeks, many neighborhoods around Santa Monica can be heard praising our heroes. From musical instruments to street-side hooting, to caravans of cars hoking along side our two biggest hospitals... St John's and UCLA.




Be sure to film videos and/or make FB/IG stories. Tag #beautifyearth and/or @beautifyearth and we will re-share them all for you to spread the love.



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