Capitol Records & Beautify launch mural campaign for My Morning Jacket's "Waterfall" album

Five murals around Louisville, Kentucky celebrate the local band's breakout success.

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Mural by Chris Chappell in Louisville, Kentucky for Capitol Records

Beautify launched a rollout of five murals for the rerelease in the summer of 2015. The artwork in each city was created by various artists, with each of their own individual interpretation of the band’s album cover aptly titled the Waterfall. This unique project took place in Chicago, Nashville, New York, Los Angeles and Louisville. Chris Chappell, artist of the Louisville mural location actually earned the top spot with his work earning bragging rights as the winner of Louisville Mural of the year! Beautify Earth was proud to have worked in collaboration with all of the artists on this multi city, album release initiative.

The effort is part of the band’s "Waterfall Project," a long-term philanthropy project meant to house their ongoing environmental-related work.

Our online platform removes the friction from the process, making it easy for brands like Capitol to find and work with professional street artists. As both a muralist and a software product manager, I founded Beautify to connect people who want great art with the professional artists who create it.

“It’s exciting to have this local art inspired by the latest project of MMJ, who have given the world such great music over the years and have been world ambassadors from Louisville while staying true to their hometown roots,” Mayor Greg Fischer stated in a press release. “It’s also great to have this artwork in historic Portland, which is being re-born and is so near to where one of nature’s most impressive waterfalls that led to the creation of our city.”

If you would like to be involved with spreading love and color across your city, please reach out to Beautify Earth to learn more about sponsoring walls, volunteering and helping artists get their work displayed with the added bonus of lighting up a community. Also if you have any “off the wall” or special project initiatives that you’d like to explore with Beautify Earth, please share your brilliance and contact our team.

You have the power to change your landscape and the vision of your city. Keep Beautifying!

Evan Meyer is a co-founder and the CEO of Beautify.

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