Capital Records & Beautify Earth Launch My Morning Jacket, Waterfall Mural Campaign

BE launched a special roll out of five murals for the My Morning Jacket album release in the Summer of 2015. The artwork in each city was created by various artists, with each of their own individual interpretation of the band’s album cover aptly titled the Waterfall. This unique project took place in Chicago, Nashville, New York, Los Angeles and Louisville. Chris Chappell, artist of the Louisville mural location actually earned the top spot with his work earning bragging rights as the winner of Louisville Mural of the year! Beautify Earth was proud to have worked in collaboration with all of the artists on this multi city, album release initiative.

The effort is part of the band’s "Waterfall Project," a long-term philanthropy project meant to house their ongoing environmental-related work.

“It’s exciting to have this local art inspired by the latest project of MMJ, who have given the world such great music over the years and have been world ambassadors from Louisville while staying true to their hometown roots,” Mayor Greg Fischer stated in a press release. “It’s also great to have this artwork in historic Portland, which is being re-born and is so near to where one of nature’s most impressive waterfalls that led to the creation of our city.”

If you would like to be involved with spreading love and color across your city, please reach out to Beautify Earth to learn more about sponsoring walls, volunteering and helping artists get their work displayed with the added bonus of lighting up a community. Also if you have any “off the wall” or special project initiatives that you’d like to explore with Beautify Earth, please share your brilliance and contact our team.

You have the power to change your landscape and the vision of your city. Keep Beautifying!


The Muse Crypt

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