Sheraton sought out to bring about a non-profit to help with their ‘Art of Gathering’ campaign. Partnering with Beautify Earth, the project aimed to bring about urban change through community. Together they brought out the community in Seattle, using the help of local artist Cady Bogart and organization Overall Creative.
The purpose...”To bring people together to co-create and beautify a neighborhood by creating a large-scale public mural to transform the local Seattle community.”
The project turned a success by bringing together various local groups and bringing beauty to this bland, but highly trafficked wall. The focus of the gathering became the Art and together the community left its footprint for all to see. A great example of how brand and community can stand together to bring about positive influence to local communities.
Learn more about how Beautify can help create campaigns like this for your brand or agency.