A striking mural by a local artist ties into Sheraton's theme of people coming together.
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Mural by Cody Bogart in Belltown area of Seattle for Sheraton
Sheraton sought out to bring about a non-profit to help with their ‘Art of Gathering’ campaign. Partnering with Beautify Earth, the project aimed to bring about urban change through community. Together they brought out the community in Seattle, using the help of local artist Cady Bogart and organization Overall Creative.
The purpose: ”To bring people together to co-create and beautify a neighborhood by creating a large-scale public mural to transform the local Seattle community.”
Our online platform removes the friction from the process, making it easy for brands like Sheraton to find and work with professional street artists. As both a muralist and a software product manager, I founded Beautify, the technology platfrom spun out of non-profit Beautify Earth, to connect people who want great art with the professional artists who create it.
The project turned a success by bringing together various local groups and bringing beauty to this bland, but highly trafficked wall. The focus of the gathering became the Art and together the community left its footprint for all to see. A great example of how brand and community can stand together to bring about positive influence to local communities.
Learn more about how Beautify can help create campaigns like this for your brand or agency
Evan Meyer is a co-founder and the CEO of Beautify..