• Beautify Team

Zappos’ 10 Core Value Mural Campaign

Updated: Mar 16


On February 14, 2006, Zappos CEO Tony Hsieh emailed employees a finalized version of the company’s guiding principles, more loosely known as its core values. Now, a decade later, Zappos.com and Beautify Earth teamed up on a nationwide mural tour to represent the ten core values across America. The ten cities across the US chosen for this first of its kind mural unveiling are in Austin, Baltimore, Boston, Chicago, Los Angeles, Miami, New York, Philadelphia, San Diego and San Francisco. An 11th and final mural in Las Vegas, the Zappos global city headquarters by the local Zappos team.


For Zappos, this project is part of their larger mission in conjunction with the Downtown Project which is an effort to restore the culture and well being of downtown Las Vegas. With this mindset, the project set out to use local artists, site specific to each project with the help of the large database that Beautify Earth has across the nation.


Zappos together with Beautify Earth understand that bringing beauty to the community stimulates local economies, uplifts community spirit, and inspires the human soul. Beautify Earth was chosen for this multi-city project based on our impactful global mission to eliminate urban blight by empowering the world’s artists and educating our landowners of the positive impact that art creates. Most of the world’s walls need this attention and a million walls later we’ll create a happier, more inspired planet.


The 10 core values of Zappos which help to define their unique culture are listed below alongside their respective city & artist:


  1. Deliver WOW Through Service – Miami / Angelino

  2. Embrace and Drive Change – Baltimore / Cory Stowers

  3. Create Fun and A Little Weirdness – Austin / Jade DMZL

  4. Be Adventurous, Creative, and Open-Minded – Los Angeles / David Gilmore

  5. Pursue Growth and Learning – San Francisco / Amanda Lynn

  6. Build Open and Honest Relationships With Communication – Boston / Zach Nolin

  7. Build a Positive Team and Family Spirit – Philadelphia / Chroma Dolls

  8. Do More With Less – Chicago / Matthew Hoffman

  9. Be Passionate and Determined – New York / Gaia

  10. Be Humble – San Diego / Trek Kelly







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